Aries is a streatwear brand founded in 2011 by Sofia Prantera and Fergus Purcell. Originally from Italy, Sofia moved from Rome to London where she studied fashion at Central St Martin's. There she discovered an underground culture far from the codes and aesthetics of traditional fashion. Aries was born from this encounter. Particular attention is paid to the manufacture, the quality of the fabrics and the details of the pieces, which are mostly made in Italy.