Founded in Zurich in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, ON is a Swiss sneaker brand famous for its innovative "CloudTec" technology. ON shoes are distinguished by their soles equipped with reactive foam "clouds" that provide personalized cushioning and optimal stability during running. Popular among both professional athletes and fitness enthusiasts, ON sneakers combine performance and comfort with their minimalist design and attention to detail, making them a benchmark in modern sports footwear.